Yoast or RankMath (Choose your SEO WordPress plugin)

When you start working on a new website, one of your first tasks is to choose the right SEO plugin for your needs. If you’re reading this, chances are, you have.

Yoast is a titan and very recognized name that boasts millions of downloads and has been the go-to for many over the years. But there’s a relatively new kid on the block – RankMath. Its rapid ascent in the market has been nothing short of impressive.

I will dive deep into both plugins. While I do have my personal favorites, I’ll save them for later. Why?

In this article, you’ll get an unbiased breakdown of the features and benefits of each. By the end, you’ll be equipped to make an informed choice for your needs.

Short Introductions

Yoast SEO

Launch Year and Founder:
Yoast SEO was launched in 2010 by Joost de Valk. Over the years, Joost’s creation has become a staple in the WordPress community, thanks to its comprehensive features and user-friendly interface.

Popularity and Significance in the WordPress Community:
Yoast SEO is not just another plugin, it’s an institution. With millions of active installations, it’s arguably the most recognized SEO plugin in the WordPress ecosystem. Its significance? Immeasurable.

From bloggers to businesses, many have relied on Yoast to optimize their content for search engines.

The plugin’s consistent updates, coupled with its robust free version, have solidified its position as a trusted companion for WordPress users aiming to improve their site’s visibility.

Rank Math

Launch Details and Development Team:
Rank Math, though newer to the scene, has made significant waves since its inception. Developed by the team at MyThemeShop, this plugin was introduced to the market with the promise of delivering a fresh perspective on WordPress SEO.

Rapid Growth and Comparison with Other SEO Plugins:
The growth trajectory of Rank Math has been nothing short of impressive. Within a short span, it has garnered a substantial user base, challenging the dominance of established plugins like Yoast.

One of the reasons behind its rapid ascent? Its modular approach to SEO. Users can enable or disable specific features based on their needs, ensuring a tailored experience.

Additionally, its integration of advanced SEO tools, even in the free version, sets it apart from many of its competitors.

While Yoast remains a giant, Rank Math’s innovative features and user-centric approach have made it a formidable contender in the SEO plugin arena.

Features Comparison (Free and Premium)

Rank Math

List of Free Features:

Rank Math offers a plethora of features even in its free version, ensuring users get a comprehensive SEO solution without spending a dime. Some of these features include:

  • Set SEO titles and meta descriptions 
  • Set social media descriptions Focus keyword analysis (supports multiple keywords) 
  • XML Sitemap 
  • Structured data/schema 
  • Search Console 
  • Local SEO and Knowledge Graph 
  • Image SEO 
  • Internal Link suggestions 
  • Breadcrumbs 
  • Link Counter 
  • Redirections 
  • 404 Monitor 
  • Google Analytics 
  • Basic WooCommerce SEO 

List of Premium Features:

For those looking for an even more enhanced SEO experience, Rank Math’s premium version brings additional tools to the table:

  • Keyword Rank Tracker
  • Advanced Schema Generator
  • Advanced WooCommerce Integration
  • Modular Feature Approach
  • Sitemaps for Videos and News
  • Local SEO Locations

Price: Pro version – $59/year

Price: Business version – $199/year

Yoast SEO

Basic Features:
Yoast SEO’s free version is no slouch, offering a suite of tools designed to cater to the basic SEO needs of any website:

  • SEO Titles & Descriptions
  • Keyword Focus Analysis
  • Enhanced XML Sitemap
  • Schema & Structured Data
  • Google Search Console Integration
  • Local SEO & Knowledge Graph
  • Image Optimization
  • Internal Link Recommendations
  • Breadcrumb Navigation
  • Link Analysis
  • URL Redirects
  • 404 Error Tracking
  • Google Analytics Integration
  • WooCommerce SEO Basics

Premium Features:

Yoast’s premium version elevates the SEO game with advanced tools:

  • Multiple Focus Keywords
  • Redirect Manager
  • Internal Linking Suggestions

Additional Premium (Paid) Extensions for Specific SEO Types:
Apart from the core premium features, Yoast offers specialized extensions catering to specific SEO needs:

  • Local SEO
  • Video SEO
  • News SEO
  • Advanced WooCommerce SEO

Price: Pro version – $129/year

Price: Business version – $429/year

Setting up Yoast and RankMath

Setting up Yoast and RankMath is straightforward, thanks to their user-friendly design and step-by-step wizards. Both plugins offer extensive customization options to align with individual preferences and website objectives.

And if you ever hit a snag or seek deeper insights, both brands provide detailed guides on their official websites. (Setup process for Yoast) (Setup process for RankMath)

Personal Preference and Conclusion

Having worked with both Yoast and RankMath across various websites, I’ve developed a slight preference for RankMath due to its intuitive interface. However, the best choice often depends on individual familiarity and the specific requirements of your website.

Both plugins deliver robust performance, with their free versions offering a lot of customization features. Ultimately, whether you opt for Yoast or RankMath, you’re equipped with a powerful tool to boost your site’s SEO.

Dimitar Kondev is an SEO expert working on the International market with more than 4 years of experience.

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