How to Cluster Your Content Using Different Templates in WordPress (Step-By-Step)

Have you ever found yourself lost in a sea of content, struggling to organize your posts in a way that makes sense to both your readers and search engines? If so, you’re not alone.

Many SEO experts face the challenge of clustering content effectively, especially when a reliable developer is not on hand for a project, be it for a client or their own needs.

In this article, I’ll delve into the importance of structuring your content around your main pillars and, more importantly, the technical aspects of clustering your posts in WordPress.

There is more to this practice than just organizing, it is crucial for enhancing the relevance of internal linking, which can significantly elevate your website efficiency.

By the end of this guide, you will have a clear, step-by-step understanding of how to create different templates for clustering posts in WordPress.

Let’s get started:

The SEO Benefits of Using Different Templates in WordPress

It’s more than just a good idea to leverage diverse templates in WordPress, it’s a strategic approach to improve and tailor your content around your main pillars.

This strategic customization goes beyond aesthetics, focusing on improving user experience, enhancing navigation, optimizing internal linking, and creating unique and effective Call to Actions with standout designs.

1. Enhanced User Experience

By using customized templates, you cater to a more streamlined and user-friendly experience, a pivotal aspect often influencing the user’s journey on your website. A well-structured, aesthetically pleasing customized layout can:

  • Keep visitors engaged longer
  • Reduce bounce rates
  • Increase the likelihood of conversions

2. Optimized Navigation

Different templates facilitate improved customized navigation, allowing users to click around through your site with ease. Efficient navigation is crucial as it:

  • Enables users to find desired information swiftly
  • Enhances overall user satisfaction
  • Contributes to a positive user experience (impacting SEO)

3. Better Internal Linking

By using different templates, it is possible to link posts with related content more effectively. Proper internal linking is essential as it:

  • Lowering the chance of keyword cannibalization
  • Helps search engines to understand your site better and faster
  • Reduces the cost of Search Engines (gives you more crawling budget)
  • Aids in spreading link equity across pages

4. Unique Call to Actions

Creating distinctive call to actions with unique designs is another advantage. Customized CTAs are vital as they:

  • Draw user attention effectively
  • Increase the chance of user engagement
  • Drive conversions by compelling users to take desired actions

Practical Implications

Understanding and implementing diverse templates in WordPress isn’t just beneficial, It’s a must for anyone who wants to maximize their SEO efforts.

By doing so, you not only improve user interaction but also augment the structural integrity of your content, ensuring every piece is well-aligned with your central pillars, thus reinforcing your overall content strategy.

Keep in mind, that the goal here isn’t just to implement varied templates but to do so thoughtfully, focusing on user experience, navigability, internal linking, and unique call-to-actions to truly reap the SEO benefits they offer.

Clustering Your Content for Improved Internal Linking By Using Related Posts

Enhancing internal linking by customizing your related posts within the template is a strategic move to boost SEO performance. This approach not only refines user navigation but also aids search engines in more efficiently crawling and understanding your site.

By clustering content and utilizing related posts efficiently, a harmonious ecosystem of relevant internal links is created within the cluster.

Here, I will show you one way of creating that for your site. It’s a step-by-step guide on doing this in WordPress using Elementor PRO.

Step 1: Install Elementor PRO

The first step would be to install Elementor PRO. This is a premium plugin specifically designed for WordPress users. Take note that only the PRO version grants you access to create and modify templates according to your unique needs, ensuring your website stands out with a bespoke design and functionality.

Step 2: Check (or Create) your Categories and Tags

You should have separate categories and trigger tags for each cluster. We will later use the categories of the way we want our content to be internally linked with the help of the related posts.

When applying the template we will need the Tag to trigger it on the desired pages.

Step 3: Create Your Template

It’s time to create the template for your cluster. Go to Templates > Theme Builder.

Add a single post template and name it.

Here, you will be presented with a choice to use already created templates or start from scratch.

Step 4: Start Editing Your Template

Customize your template according to your preference and content structure by adding elements from the Elementor menu on the left.

Step 5: Add and Customize “Posts” From The Elementor Menu

Type “Post” in the search menu of your Elementor on the left. Then add “Post Grid” or “Posts” and customize the layout according to your preference.

After finishing your layout of the related posts, go to Query on the left side of the Elementor Menu.

Then on the field “Include By” select – “Term” and on the field Term – select the name of your category (From Step 2).

Now you have successfully created related posts, which will only display the ones from the category.

Step 6: Triggering your template

The final step is to publish your template and set the right conditions. When publishing your template you will have to specify the conditions under it will be published.  You can also do that later by going to your templates and finding the button “Edit conditions”.

In this section, you will choose which pages will use this specific template by separating them with different tags earlier. You can also do that with categories and tags if you haven’t specified ones.

Set Include > In Tag > Your Tag Name (from Step 2)

In this case, we use tags because you can have multiple tags for the same category (for example money page and info page) and then you might want to trigger different templates

Step 7: Create your other templates

The easiest way of creating your other templates is to copy the already created one and then change the elements you need and want.

It’s a good practice to have templates for each one of your clusters to optimize them separately.

Final Thoughts

In wrapping up, I should acknowledge that there are different ways to achieve the same effect. Using different page builders or code customization.

The presented guide will only work in Elementor PRO. Regardless of the approach, getting the most out of your internal links will help you tremendously with your search engine presence.

Dimitar Kondev is an SEO expert working on the International market with more than 4 years of experience.

Scroll to Top