Custom Schema Markup (Benefits and Implementation)

Did you know that 87% of top-ranking pages utilize custom schema markups? That’s right! By not tapping into the power of custom schemas, you might be leaving a significant amount of SEO potential untapped.

The freedom to tailor your schema markup according to the specific needs of each page can significantly elevate your website’s SEO. But why should you care?

Well, in this article, I’ll delve into the myriad benefits of custom schema. Moreover, I’ll guide you through a simple integration method to easily put the custom schema on your pages.

What is Schema Markup

Schema markup, at its core, is a semantic vocabulary of tags (or microdata) that you can add to your website’s HTML. This special code allows search engines to understand the content on your pages better, ensuring that they present it more effectively to users.

Think of it as a translator between your website and search engines, ensuring that Google, Bing, or Yahoo! know precisely what each page is about.

When implemented correctly, this can lead to richer search results, providing users with quick insights about your webpage directly from the SERP.

Custom Schema Markup

While schema markup acts as a bridge between your website and search engines, custom schema markup elevates this relationship to another level.

Imagine being able to handcraft this bridge, ensuring every plank, every nail, aligns perfectly with the unique terrain of your content. That’s what custom schema markup offers. Instead of using generic, one-size-fits-all tags, you have the liberty to tailor the markup for individual pages.

This bespoke approach ensures that each page’s essence is captured and communicated effectively to search engines.

This translates to more accurate and insightful search results, aligning closely with their queries.

Benefits Of  Custom Schema for Your SEO

Enhanced SERP Display

An attractive display can be the difference between a click and a skip. This is where schema markup shines. By implementing schema markup, your website can benefit from rich snippets.

These are enhanced search results that offer more than just the standard title, URL, and description. Imagine searching for a product and having the price, availability, and customer reviews displayed right in the search results.

Or, think about looking up a recipe and getting a glimpse of the preparation time, calorie count, and a thumbnail image of the dish.

These rich snippets, powered by schema markup, not only beautify your site’s display on SERPs but also provide users with valuable information at a glance.

Increased Click-Through Rates

At the heart of SEO lies the goal of driving organic traffic to your website. Click-through rates (CTR) act as a vital metric in gauging this success. By providing search users with rich, informative snippets, schema markup naturally boosts the allure of your search results.

When users see detailed information tailored to their queries, they’re more inclined to click on your link.

This is especially true for e-commerce sites where product prices, availability, and ratings can significantly influence a user’s decision to click.

For sure, an informative search result translates to a higher CTR, leading potential customers right to your doorstep.

Better Content Indexing

Search engines are like librarians for the internet. They aim to understand and categorize every page to serve users with the most relevant results. The custom schema markup can act as a guidebook for these search engines.

By detailing the context of your content through schema, you’re essentially helping search engines index your pages more efficiently which often correlates with rankings. It’s like providing a detailed table of contents for your website.

Whether it’s understanding that a page is about a local event, a product listing, or a how-to guide, custom schema ensures that search engines grasp the full context, ensuring your content reaches the audience it’s meant for.

Common Misconceptions

Not a Ranking Factor

“Does schema markup boost search rankings?” Here’s the straightforward answer – schema markup isn’t a direct ranking factor. While many might have hoped for an instant surge to the top of search results post-implementation, that’s not how it operates.

But here’s the twist. Schema markup plays an important role in enhancing the user experience on search engine results pages (SERPs) and CTR. By providing rich snippets – those detailed pieces of information right under the website link – users gain clearer insights about a page before they even click on it.

So, while schema markup might not be the magic wand for top rankings, it’s a powerful tool that influences several SEO-related factors.


Another widespread misconception is that you can slap on a generic schema type, and it’ll fit any content.

Each type of content has a specific schema tailored to it. For instance, an “Article” schema is perfect for blog posts, capturing elements like the author, publish date, and content category. On the other hand, a product page would benefit more from a “Product” schema, highlighting price, brand, and reviews.

As I said earlier, I strongly prefer to use a custom schema, prepared for the needs of the page. You should try to take the most out of it and for sure – that’s one way for it. In the following paragraph, I will show you how to integrate your custom schema markup on your WordPress pages.

How to implement Custom Schema in WordPress

This is a free and simple way of implementing custom schema to your pages.

Step 1: Download and Activate the plugin “Schema & Structured Data” for WP

Step 2: Open this schema markup generator and choose the desired type, according to the needs of your page. Then feed it with your information – all the necessary fields.

Step 3: You should see the changes to your code while typing in the fields. When you fill in all of them – use the copy button to get the code.

Step 4: Paste your JSON LD code to the custom field of your page. If you installed and activated the plugin correctly, at the bottom you’ll have a field where you will be able to paste the code. Just remember to save after that and you’re good to go.


While schema markup might seem like a techy maze at first, it can improve your SEO performance a lot. You should remember, that it’s not about instant ranking boosts but enhancing user experience on SERPs.

And as we already discussed – in this ever-evolving digital world, every little advantage counts. So, whether you’re just starting out or are an SEO veteran, give schema markup the attention it deserves.

Dimitar Kondev is an SEO expert working on the International market with more than 4 years of experience.

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