Most content strategy SEO plans I review are publishing calendars with a keyword list stapled on, no real theory for why that cadence should move rankings. The real question isn’t how much to publish, it’s what justifies publishing anything at all. This post covers the actual process: topical mapping, intent matching, decay tracking, and pruning. …
SEO Content Strategy (Beyond Just Publishing More) Read More »
Ask five SEOs whether AI SEO tools will get a site penalized and you’ll get five different answers, and most of them are guessing. I use AI tools in my own content workflow every week, across iGaming, SaaS, and Fintech sites, and the honest answer is that the tool was never the real risk factor. …
AI SEO Tools (Using AI in Content Without Getting Penalized) Read More »
E-E-A-T comes up in almost every conversation about why a page ranks or doesn’t, usually described like a score you can raise by following a checklist. It isn’t a score, and there’s no dashboard anywhere that shows it to you. What E-E-A-T actually is: a framework Google’s quality raters use to judge whether content deserves …
E-E-A-T Explained (What Google Actually Checks For) Read More »
Most “YouTube SEO” advice stops at “put your keyword in the title,” then acts surprised when a keyword-stuffed title doesn’t outrank a video with none of that but three times the watch time. YouTube SEO is really two separate ranking problems wearing one name – getting found inside YouTube’s own search and suggested-video system, and …
Most sites still treat ‘mobile-friendly’ as a 2018 checkbox, but mobile-first indexing is not a bonus feature anymore. It is the only index Google runs, and it has been for years now. If your mobile pages are missing content, structured data, or images that exist on desktop, that missing version is what Google actually ranks …
Mobile-First Indexing and Voice Search (What SEO Actually Changed) Read More »
Someone asks you if they need local SEO, and the honest answer depends entirely on whether customers find your business by searching a city or neighborhood name, not just a product category. Local SEO is the specific set of tactics that get a business showing up in Google’s map pack and local results when someone …
What Is Local SEO (And When You Actually Need It) Read More »
International SEO breaks in the same handful of ways on almost every multi-market site I’ve touched, and it’s rarely the translation that’s the problem. This post covers the two decisions that actually determine whether a multi-country or multi-language site ranks the way it should: how you structure your URLs, and whether your hreflang setup is …
International SEO (Hreflang, ccTLDs, and What Actually Breaks) Read More »
Ecommerce SEO gets treated like regular SEO with a shopping cart attached, and that assumption is what tanks category rankings once a store passes a few hundred SKUs. The real difference is scale: faceted navigation, product variants, and stock changes create URL and duplicate-content problems a five-page brochure site never runs into. This post covers …
Ecommerce SEO (What’s Actually Different From Regular SEO) Read More »
A client once forwarded me a report from her previous agency and asked me to explain what any of it meant for the business. It was four pages of keyword-rank checkboxes and a “domain authority” trend line, and none of it told her whether the work was making money. This post covers what SEO reporting …
SEO Reporting That Doesn’t Waste Anyone’s Time (Metrics That Matter) Read More »
Most people ask how to do an SEO audit expecting a checklist they can run through in an afternoon and call it done. It doesn’t work that way, and I’ve seen enough half-finished audits gathering dust in a Google Doc to know why. This post is the actual order I check things in, which reports …
How to Do an SEO Audit (Step-by-Step, No Template Sold Separately) Read More »
