Adding “Last Updated” Date to Your Pages

You might have stumbled upon numerous affiliate websites showcasing a prominently displayed “Last Updated” date at the beginning of their content. This isn’t just a design choice, it holds real value in terms of SEO and User experience.

But what makes this simple date important? In this article, I will try to explain why you need to add this to your pages and a step-by-step guide to implementing it on WordPress websites.

The User Perspective

With just a few keystrokes, we can access vast amounts of data on virtually any topic imaginable. How do users discern what’s current from what’s outdated? How do they determine the reliability of the content they encounter?

This is where the Last Updated date becomes an invaluable tool for both content creators and consumers.

The Quest for Current Information: Users are not just looking for information, they’re looking for the latest information.

Whether it’s the newest technological advancement, the latest health guidelines, or recent market trends, staying updated is crucial.

Avoiding Outdated Pitfalls: Outdated information can lead to misconceptions, ineffective strategies, or even adverse outcomes. For instance, following old medical advice or outdated tech tutorials can have negative repercussions.

A clear “Last Updated” date helps users sidestep these pitfalls by signaling the content’s recency.

Boosting Confidence: When users see a recent “Last Updated” date, they are more likely to trust the content.

This trust can lead to longer page visits, more in-depth engagement with the material, and a higher likelihood of users taking desired actions, such as signing up for a newsletter or making a purchase.

Reducing Bounce Rates: If users land on a page and suspect the information might be outdated, they’re likely to leave quickly, searching for a more current source.

A visible update date can reassure them immediately, reducing the chances of them bouncing off the page.

The Search Engine’s Perspective

Although the last update date is present in the code of each page, you should scream it and make it more visible, making sure the crawlers get to it and understand it. Here are some of the SEO benefits of present last updated date on your pages:

Content Freshness: Search engines, especially Google, have algorithms that factor in the freshness of content when determining rankings for the most search queries.

A page that’s regularly updated, indicated by a recent “Last Updated” date, can be perceived as more relevant to the current queries, potentially giving it a ranking boost.

User Engagement Metrics: As I explained above about the benefits for users, you should know that Search engines monitor user behavior metrics, such as bounce rate, time on page, and click-through rate. This positive engagement can indirectly influence search rankings.

Crawl Frequency: A consistent pattern of updates can lead search engines to crawl and index a site more frequently. This ensures that any new changes or additions to the content are quickly recognized and indexed, making them available to users sooner.

Avoiding Staleness: Search engines aim to deliver the best possible content to their users. Sites that rarely update can be deemed “stale” or less relevant over time.

By contrast, regularly updated content, signified by a clear “Last Updated” date, signals an active and current page, making it more favorable in the eyes of search algorithms.

Best Practices for Displaying the “Last Updated” Date:

Visibility: Place the “Last Updated” date near the top of the content. This ensures that readers immediately see it upon landing on the page.

Formatting Consistency: Maintain a consistent date format throughout your website. Whether you choose “Last Updated: Month Day, Year” or any other format, ensure it’s uniform across all pages.

Use Clear Language: Avoid jargon or complex terms. Simple phrases like “Last Updated,” “Revised On,” or “Updated On” are universally understood.

Schema Markup: Implement schema markup (like “dateModified”) to help search engines understand the context of the updated date. This can enhance SEO and ensure that search engines recognize the update.

How to Create “Last Updated” Shortcode on WordPress


For this purpose, I’ll be using the premium version of Elementor:

Step 1: Edit your page/post template and find the Elementor element “Post Info”.

Step 2: Drag and place it on the desired place where you want to highlight it. On posts, I prefer to be over or under the title.

Step 3: Delete the unnecessary little blocks and keep only one – change it to “Custom”. Underneath choose – “Post Date”.

Step 4: Set “Post Modified” from settings.

Step 5: Press “Advanced” and type your text, something like – “Last Updated,” “Revised On,” or “Updated On”

Step 6: Test it. If you did the steps correctly, this should apply to all your pages/posts with this template. It should update the date automatically with every change you make on this page.

Conclusion

If we want to quickly summarize, the “Last Updated” date is a testament to a site’s commitment to delivering timely, accurate, and valuable content to its audience. As I explained earlier, it has benefits for both – Users and Search Engines.

There are many other ways of implementing the updated date on your WordPress site, you just need to choose the one that fits you the most.

Dimitar Kondev is an SEO expert working on the International market with more than 4 years of experience.

Scroll to Top