SEO - Dimitar Kondev (Димитър Кондев)

SEO, AEO & GEO

iGaming, SaaS & Fintech

I’m an experienced SEO expert with a specialized focus on iGaming, SaaS, and Fintech. Over the years, I’ve developed and executed a wide range of SEO strategies for brands, businesses, and partners across these industries, with a strong focus on driving high-quality organic traffic, increasing online visibility, and building sustainable organic growth.

My objective has always been to maximize the digital presence of the brands I collaborate with, attracting valuable leads, that result in increased revenue.

Testimonials

What My Clients and People Who I Worked With Say:

Most common tools I use for SEO:

Ahrefs
0%
Google Search Console
0%
Screaming Frog
0%
SEMRush
0%
AI Tools
0%
Link Research Tools
0%
Dimitar Kondev (Димитър Кондев)

My Experience:​

What I have done so far:

🎯 DigitalPRO & The Freelance Period

My SEO adventure began in 2020, fresh out of the DigitalPRO (Digital Marketing Program) – armed with ambition, curiosity, and just enough caffeine to make it through keyword research marathons.

I dove into the freelance world headfirst, juggling 6-7 different projects across a whole zoo of niches. It was like SEO bootcamp: fast-paced, chaotic, slightly terrifying – and exactly what I needed. I tested strategies, broke a few things, fixed them again, and started figuring out what actually works.

The Bonus? I picked up some solid WordPress chops while working directly on client sites – not quite a developer, but I definitely quickly understood which plugins break the sites when installing them.

🎰 Rolling the Dice on Gambling SEO

One of those early clients happened to be in the affiliate gambling space – and that’s when the obsession started. I quickly realized that gambling SEO is the most brutal, brilliant corner of the internet. Enormous potential. Cutthroat competition. And almost no room for mistakes.

In other words: my kind of challenge.

So, in 2021, I joined iGaming.com – one of the industry’s leaders at the time. Over the next three years, I climbed the ranks to become Senior SEO Off-Page Manager, working on high-performing projects worldwide, creating playbooks, spreading knowledge like an overly enthusiastic SEO librarian, and probably crashing Google Sheets with too many formulas and conditional formatting rules.

And somewhere along the way, I made some amazing friendships and professional connections – the kind you actually stay in touch with after the Teams calls stop.

🚀 The founding of “SunriSEO” LTD

By early 2024, after years of client work, corporate structures, and more backlink audits than I care to count, I decided it was time to build something of my own. So, fueled by hands-on SEO experience, great industry contacts, and a graveyard of Google Sheets, I launched SunriSEO LTD, my SEO consultancy working across iGaming, SaaS, and Fintech.

Since then, I’ve partnered with offshore casino operators and leading affiliate websites in iGaming, as well as established SaaS and Fintech brands. My experience includes working with names such as Bovada, Hero Gaming, Paradise Media, iGaming.com, Zscaler, HubSpot, Wise, and Kraken.

Across these industries, I’ve worked on everything from complex technical SEO and large-scale backlink strategies to content, organic growth, and search visibility.

  • The projects? Complicated.

  • The expectations? Sky-high.

  • The industries? Highly competitive.

  • The results? Pretty damn satisfying.

And no agency fluff in sight.

🕵️‍♂️ The Favorite Projects – Brand Protection & Brand Reputation

One of my favorite areas of focus is Brand Protection – where you fight the good fight against copycats, and shady SERP squatters trying to piggyback on your brand’s hard-earned authority and brand awareness.
It’s part strategy, part detective work, and part digital street fight (but with fewer bruises and more spreadsheets).

Having worked in heavily regulated gambling markets, I’ve learned that you can’t just follow “best practices” and hope Google gives you a gold star. You have to think creatively, adapt fast, and sometimes invent your own rules – especially when the real ones change every other month.

I’ve tested dozens of approaches, kept what works, and tossed what doesn’t. It’s not magic. It’s just five years of relentless trial, error, learning, and a healthy refusal to accept second place.

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