SEO, AEO & GEO
iGaming, SaaS & Fintech
I’m an experienced SEO expert with a specialized focus on iGaming, SaaS, and Fintech. Over the years, I’ve developed and executed a wide range of SEO strategies for brands, businesses, and partners across these industries, with a strong focus on driving high-quality organic traffic, increasing online visibility, and building sustainable organic growth.
My objective has always been to maximize the digital presence of the brands I collaborate with, attracting valuable leads, that result in increased revenue.
Testimonials
What My Clients and People Who I Worked With Say:
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Kristian WelchI've had the pleasure of working with Dimitar, and it's been truly refreshing to collaborate with someone who is not only strategic but also action-oriented and delivery-focused. What really stands out about Dimitar is his self-starting, can-do attitude, and his enthusiasm for solving problems and finding innovative solutions. His extensive experience in offshore regulated markets has been invaluable, and his proactive approach ensures that projects move forward efficiently and effectively. I would thoroughly recommend Dimitar and have no doubt that he will continue to grow his expertise and make significant contributions in the industry. He's also just a great person to work with, making every collaboration both productive and enjoyable!
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Christoph LabrenzI had the pleasure of working with Dimitar at iGaming, where he was Senior SEO for the international market. Dimitar always proved to be reliable and competent, with a strong drive to solve problems efficiently. He is someone who does not waste time and tackles tasks straight forward. His open and approachable nature was not only beneficial to him, but also to the entire team. I highly recommend Dimitar!
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Wojciech MatułaI had the pleasure of working with Dimitar on various projects at iGaming.com. Dimitar is a dedicated, talented, and focused SEO expert. What I like the most about Dimitar is his can-do attitude that can overcome many SEO challenges. He is also eager for knowledge which is super important in our ever-changing industry. I can definitely recommend working with him if you are looking for a reliable and trusted partner.
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Ani DonevaI have the privilege of working with Dimitar Kondev for years at iGaming.com. His proficiency, adequacy and passion for Search engine optimisation (SEO) are hard to compete.
What stands out most about his work is his commitment to excellence and his eagerness to constantly learn and adapt in the dynamic world of SEO.
If in need of a result-driven SEO expert, with hands-on analytical approach, and vast technical knowledge, look no further than Dimitar.
I wholeheartedly endorse him as a reliable and invaluable asset to any project.
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Nikolay KrastevI have had the pleasure of knowing and working closely with Dimitar for couple of years, and I can confidently say he is an exceptional SEO professional. Dimitar’s expertise in the field is unparalleled, and his dedication to delivering results is truly commendable. His ability to strategize and execute successful SEO campaigns has had a significant impact on our organization’s online presence and visibility.
What sets Dimitar apart is not only his technical knowledge but also his strong analytical skills. He has a keen eye for data-driven insights, which allows him to continuously optimize and improve our SEO performance. His proactive approach and problem-solving mindset have been instrumental in overcoming challenges and staying ahead of the competition.
Beyond his professional skills, Dimitar is a pleasure to work with. He is a team player who is always willing to share his knowledge and support others in their projects. His positive attitude and strong work ethic inspire those around him, making him a true asset to any team.
I highly recommend Dimitar Kondev to anyone seeking a highly experienced and results-driven SEO professional. He would be a valuable addition to any organization, and I have no doubt that he will continue to excel in his career.
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Lorenzo CagniOne of the best SEOs I know for his desire to learn and experiment with new techniques, even advanced ones, especially related to link building and Digital PR. Always on point, it's clear that SEO is his big passion.
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Victoria MorenoI had the pleasure of collaborating with Dimitar Kondev, a highly skilled senior SEO Offpage Specialist at iGaming.com. His exceptional expertise in Linkbuilding, SEO strategies, and Outreach significantly boosted our search engine rankings and online visibility. Dimitar’s proactive approach, problem-solving skills, and ability to stay ahead of industry trends and adapt to algorithm changes are truly impressive.
Additionally, Dimitar is a fantastic team player who consistently shares his knowledge and insights, facilitating a positive and collaborative work environment. His expertise, dedication, and team-oriented mindset make him an invaluable asset to any organization. I highly recommend him for any SEO-related endeavours!
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Simeon AtanasovI am delighted to recommend Dimitar as an outstanding SEO expert.
Throughout our collaboration, he has consistently demonstrated a high level of professionalism, always offering valuable insights and solutions to enhance our website's performance. His self-sufficiency is truly impressive, as he efficiently manages projects and delivers results independently. Beyond his technical expertise, Dimitar's helpful and approachable nature has made him a go-to resource for SEO-related queries within our team. It has been a pleasure working with Dimitar, and I have no doubt that he will continue to thrive and make significant contributions in any SEO-related endeavors.Read more... -
Katya PetrovaIt is a pleasure writing a recommendation for Dimitar Kondev . He not only has the ability to determine the efforts and techniques necessary to make SEO efficient but also other skills such as critical thinking capabilities, quick decision-making skills, excellent writing and strong research skills, and of course the ability to prioritize tasks.
Our work was full of success. His work was perfect and he gave me very important advices for my website. We had a very good communication and he answered all my questions.
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Nikolay KadiyskiI am writing to highly recommend Dimitar Kondev for any position requiring expertise in Search Engine Optimization (SEO).
Dimitar's deep understanding of both on-page and off-page SEO strategies has been instrumental in increasing our website's visibility and organic traffic. Under his guidance, we have seen significant improvements in keyword rankings, leading to a substantial increase in click-through rates and conversions.
His dedication, expertise, and results-oriented approach to SEO are unparalleled, and I am certain he will continue to deliver exceptional results wherever he goes.Read more...
Most common tools I use for SEO:
My Experience:
What I have done so far:
🎯 DigitalPRO & The Freelance Period
My SEO adventure began in 2020, fresh out of the DigitalPRO (Digital Marketing Program) – armed with ambition, curiosity, and just enough caffeine to make it through keyword research marathons.
I dove into the freelance world headfirst, juggling 6-7 different projects across a whole zoo of niches. It was like SEO bootcamp: fast-paced, chaotic, slightly terrifying – and exactly what I needed. I tested strategies, broke a few things, fixed them again, and started figuring out what actually works.
The Bonus? I picked up some solid WordPress chops while working directly on client sites – not quite a developer, but I definitely quickly understood which plugins break the sites when installing them.
🎰 Rolling the Dice on Gambling SEO
One of those early clients happened to be in the affiliate gambling space – and that’s when the obsession started. I quickly realized that gambling SEO is the most brutal, brilliant corner of the internet. Enormous potential. Cutthroat competition. And almost no room for mistakes.
In other words: my kind of challenge.
So, in 2021, I joined iGaming.com – one of the industry’s leaders at the time. Over the next three years, I climbed the ranks to become Senior SEO Off-Page Manager, working on high-performing projects worldwide, creating playbooks, spreading knowledge like an overly enthusiastic SEO librarian, and probably crashing Google Sheets with too many formulas and conditional formatting rules.
And somewhere along the way, I made some amazing friendships and professional connections – the kind you actually stay in touch with after the Teams calls stop.
🚀 The founding of “SunriSEO” LTD
By early 2024, after years of client work, corporate structures, and more backlink audits than I care to count, I decided it was time to build something of my own. So, fueled by hands-on SEO experience, great industry contacts, and a graveyard of Google Sheets, I launched SunriSEO LTD, my SEO consultancy working across iGaming, SaaS, and Fintech.
Since then, I’ve partnered with offshore casino operators and leading affiliate websites in iGaming, as well as established SaaS and Fintech brands. My experience includes working with names such as Bovada, Hero Gaming, Paradise Media, iGaming.com, Zscaler, HubSpot, Wise, and Kraken.
Across these industries, I’ve worked on everything from complex technical SEO and large-scale backlink strategies to content, organic growth, and search visibility.
The projects? Complicated.
The expectations? Sky-high.
The industries? Highly competitive.
The results? Pretty damn satisfying.
And no agency fluff in sight.
🕵️♂️ The Favorite Projects – Brand Protection & Brand Reputation
One of my favorite areas of focus is Brand Protection – where you fight the good fight against copycats, and shady SERP squatters trying to piggyback on your brand’s hard-earned authority and brand awareness.
It’s part strategy, part detective work, and part digital street fight (but with fewer bruises and more spreadsheets).
Having worked in heavily regulated gambling markets, I’ve learned that you can’t just follow “best practices” and hope Google gives you a gold star. You have to think creatively, adapt fast, and sometimes invent your own rules – especially when the real ones change every other month.
I’ve tested dozens of approaches, kept what works, and tossed what doesn’t. It’s not magic. It’s just five years of relentless trial, error, learning, and a healthy refusal to accept second place.

